Hobbyist photographers are key buyers and influencers Which customers should you pay more attention to: the ones who come in to your store in greater numbers, or the ones who walk out with more purchases-per-person?
Research firm InfoTrends says its surveys over the years have “consistently shown that those who identify themselves as Hobbyist or Advanced Hobbyist photographers produce significantly more printed products than those that identify themselves as Snapshot or Family Memory-Keeper photographers.
In this episode of the DIMAcast, InfoTrends Associate Director David Haueter talks about his latest findings in the photography market, and how imaging enthusiasts are not only key customers, but influnece many other purchases as well.

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Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_357_InfoTrends_David_Haueter_interview.mp3
Category:general -- posted at: 1:36pm PDT


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