At the PMA Conferences just before 2014 PMA@CES early in January, photo industry veteran and social media consultant Georgia McCabe will be helping attendees take full advantage of these powerful online marketing tools. On this episode of the DIMAcast, she offers tips on keeping up in the constantly changing world of media, and getting the results you want.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_359_Georgia_McCabe_And_The_Power_Of_Online_Marketing.mp3
Category:general -- posted at: 9:58am PDT

Kodak completed the final steps in its restructuring, and emerged from Chapter 11 as a reorganized company “serving imaging for business markets – including packaging, functional printing, graphic communications and professional services.”
Notice there’s no word there of the products and services we in the photography business think of when we think of “Kodak.” That’s because Kodak spun-off its Personalized Imaging and Document Imaging businesses to the pension plan of Kodak’s U.K. subsidiary. The U.K. Kodak Pension Plan, or KPP, has created a new company, Kodak Alaris. “The new company and its name preserve the heritage and legacy of the Kodak brand,” KPP says, “while embodying greater speed and agility to meet market needs and changes.”
Personalized Imaging encompasses four businesses: Film Capture, RSS (instant photo kiosks, APEX dry labs) Paper and Output Systems, and the EIS photography services for theme parks and resorts.
Dennis Olbrich is the new president of the Personalized Imaging business. Olbrich began his career at Kodak in Film and Paper Process Engineering, and has served as, among other positions, the worldwide director for digital cameras and devices. In this episode of the DIMAcast, he tells us what the imaging industry can expect from the leaner, more nimble new company.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_358_Kodak_Alaris_focuses_on_photography_business.mp3
Category:general -- posted at: 10:32am PDT

Hobbyist photographers are key buyers and influencers Which customers should you pay more attention to: the ones who come in to your store in greater numbers, or the ones who walk out with more purchases-per-person?
Research firm InfoTrends says its surveys over the years have “consistently shown that those who identify themselves as Hobbyist or Advanced Hobbyist photographers produce significantly more printed products than those that identify themselves as Snapshot or Family Memory-Keeper photographers.
In this episode of the DIMAcast, InfoTrends Associate Director David Haueter talks about his latest findings in the photography market, and how imaging enthusiasts are not only key customers, but influnece many other purchases as well.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_357_InfoTrends_David_Haueter_interview.mp3
Category:general -- posted at: 1:36pm PDT

The holiday season is fast approaching. Do you have your plans in place? On this episode of the DIMAcast, Jen interviews retailing expert and management coach Dan Riley, who began his 38-year career in retail as a bag boy, and climbed all the way to Vice President of Operations for Ralph’s/Kroger, where he managed $50 million in sales -- each week. Riley talks about the little things you can do to help make the most of your holiday sales.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_356_Dan_Riley_Vice_President_of_Operations_for_Ralph_s_Kroger_.mp3
Category:general -- posted at: 11:20am PDT

What makes a 69 year old store owner go into debt to totally refurbish and reinvent his 125 year old camera store? Where’d he get the inspiration and vision? Where’s the future? How’s he going to attract the new customer? You’ll hear this and more in this week’s DIMAcast with Fred Terry and Beth Luther. Check out the transcript with 30 pictures to give you display and layout ideas. The future is there for those who move toward it with enthusiasm. Beth and Fred’s enthusiasm is contagious. Catch it on DIMAcast.com

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 



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