Whether you’re a retailer selling cameras, a photographer selling a session, or a service provider selling prints or retouching — it does all come down to sales.
Consultant John Graham has some self-admittedly contrarian ideas on improving your sales, and in this episode of the DIMAcast, he shares six top tips for “Going Against The Tide To Move Forward in Sales.”

http://www.johnrgraham.com

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_350_Contrarian_Ideas_for_Improving_Sales.mp3
Category:general -- posted at: 10:23am PDT

The Marketplace Fairness Act gives States the ability to collect tax revenue from large remote on line sellers. PMA President Allen Showalter asks the bill’s author, Congressman Steve Womack (R-Arkansas) how the bill will impact imaging firms and their communities live from the PRO Convention in Jacksonville, Florida. PMA has stated its support of this legislation, but it does have some foes. Allen asks the Congressman to outline his motivation for the bill and explores issues raised by the opposition to the bill in this week’s DIMAcast.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 


Athentech Imaging has evolved its Perfectly Clear technology from dedicated software for photo printing labs to desktop plug-ins to mobile apps. In this episode of the DIMAcast, Athentech president Brad Malcolm shares his overview of the photography software market, where it might be headed, and how mobile continues to affect the overall imaging industry.

http://www.athentech.com.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_348_Athentech_automates_image_correction_4.mp3
Category:general -- posted at: 9:05am PDT

Boulder-based Mike's Camera grew significantly in both its home state and California — taking over shut-down Ritz locations, the chain grew from 3 to 13 stores.
In this episode of the DIMAcast, Mike’s CFO Jirair Christianian explains why the time was right for the expansion, how well it’s working so far, and what goes into the company’s retailing success.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_347_Mikes_Camera_grows_fast__opens_10_new_stores.mp3
Category:general -- posted at: 10:36am PDT

Surrounded by competition, Genevieve Goupil of Gosselin Photo in Quebec designs their stores to “Wow!” their customers. In this week’s DIMAcast she tells Bill McCurry how the competition “dared her to invest” and create an interactive environment that compels customers to return. Goupil discusses the display secrets of color and store layout that makes the Gosselin stores wildly successful. Listen to Genevieve and view over 40 pictures of the store in the pdf downloadable transcript. If you’re looking for ideas to up your retailing game, listen in to this interview live from the International Print and Imaging Conference in Las Vegas.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 



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