Calumet succeeding in retail, rebrands Penn stores A little more than a year ago, Penn Camera was in bankruptcy, and Calumet Photographic.
purchased three of its locations in the Washington, DC area. Since the acquisition, Calumet says it has “continued the legacy built by the family brand,” while serving thousands of local customers. Now Calumet Photographic, an international specialty photo retailer launched in Chicago in 1939, is rebranding those stores under its own name. “These three stores have become some of our top locations in the Calumet family,” the company says, “and we are excited that local customers consider us their photography destination of choice.”
In this episode of DIMAcast, Calumet president Brian Carroll tells us how the former Penn stores are doing now, as well as the current success of the overall Calumet chain — and we discuss the challenges and rewards in retail today.

http://www.calumetphoto.com

PMA TV and PMA Plus Marketing Toolkit
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Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_341_Calumet_succeeding..._.mp3
Category:general -- posted at: 12:47pm PST

A new book claims you can boost your business by strategically using the Pinterest website.
The social bookmarking site that allows users to create a visual, online pinboard with images around topics of their choice. According to “Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business” by Karen Leland, it’s the fastest growing social media site in history, and now the third-largest network after Facebook and Twitter. It has more than 25 million members and 10 million unique visitors a month — and it can be “a valuable source of prospects, promotion and profits,” the author says.
“Great business brands are about telling compelling, congruent stories, and Pinterest is at its core about storytelling in pictures,” Leland adds. “Pinterest has tapped into this visceral lover of visuals, and no small business, entrepreneur or corporation can afford to miss the boat on bringing what they offer beyond words and into images.”
Leland’s business consultation site is here — with bonuses to the book’s content.

In this interview on the DIMAcast, Leland talks specifically about how photographers and photography businesses can best benefit from using the site.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_339_Put_pictures_on_Pinterest_for_your_business_.mp3
Category:general -- posted at: 8:00pm PST

In this week’s DIMAcast, Mike Kahn of Sony talks about his company’s experience at The Big Photo Show. Listen and discover who the most passionate photography consumers are and what they are most interested in; how Kahn knew The Big Photo Show would be a hit when others doubted; and how he suggests photo business can capitalize on the enthusiasm for imaging among consumers today.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_339_Mike_Kahn_and_The_Big_Photo_Show.mp3
Category:general -- posted at: 9:06am PST

We know building the right team is critical to our business – yet we often miss this critical step of management. Phil Wrzsinksi (The Toy House, Jackson, MI) is back on the DIMAcast telling Bill McCurry how crafting a team is like a potter’s wheel, if you faithfully follow a consistent process you can make beautiful unique things. Failing basic steps will lead to piles of broken pottery or frustrated organizations. Listen (or read the transcript) as Phil shares what works for his organization and will work for your as well.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_338_Bill_McCurry_Marketing_Exchange.mp3
Category:Marketing Idea Exchange -- posted at: 8:00pm PST


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