Today, “people crave a connection with tactile objects to accompany their virtual experiences,” says private-label photo printer RPI. And personalized products fill that craving, extending the content experience into the physical world.
Now, to meet growing consumer demand in the online greeting card, pet humanization and mass customization categories, RPI partnered with leading humor website Cheezburgerto offer personalized “ICanHasCheezburger” cards.
More than 20,000 photos and videos are uploaded to Cheezburger’s properties every day, the company says.
Seattle, Wash-based RPI (Reischling Press, Inc.) produces personalized photo books, greeting cards and stationery products for mass and specialty retailers. Through its embedded storefront service, RPI says it can offer Cheezburger and other brands a new way to monetize the social photography experience.
The two companies are working with The Madison Park Group, a manufacturer and distributor in the specialty stationery and gift industry.
The companies say the partnership “demonstrates how companies can further their existing brands, drive additional revenue and increase customer loyalty through personalized products.”

 

Printing memes
What does this mean for customers /end users

What does this mean for retialers/site owners

Why was this right for RPI

What went into putting this deal togheter

What comes next

Social media and /vs printed output

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Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_315_ICanHasCheezburger__RPI_to_print_internet_memes.mp3
Category:general -- posted at: 1:37pm PDT

Hans Hartman from research and analysis firm Suite 48 Analytics

On this episode, Hans Hartman from research and analysis firm Suite 48 Analytics, which specializes in studying mobile imaging trends, discusses the findings in a new report on how mobile photo app users interact with their images, and how we can encourage them to make photo products.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_314_Hans_Hartman_from_Suite_48_Analytics_2.mp3
Category:general -- posted at: 1:24pm PDT

Ed Monahan, World Wide Strategy Director of Eastman Kodak Co.

Corel says its Windows 8 app Roxio MediaBook “easily combines photos and videos with audio and text to create dynamic and interactive ebooks.”
In this episode of the Dimacast, Corel product manager Sam Hui explains how the new software was designed from scratch specifically for Windows 8 and its new generation of touch enabled devices, to a new way to experience personal media, and create visually rich and interactive ebooks.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_313_Windows_8_app_Roxio_MediaBook.mp3
Category:general -- posted at: 11:32am PDT

Ed Monahan, World Wide Strategy Director of Eastman Kodak Co.

On this episode of the DIMAcast, Joellyn Gray, director of marketing for Fujifilm, discusses changing demographics in the United States, and ways retailers can capitalize on them with the right marketing tactics and product offerings.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_312__Joellyn_Gray_director_of_marketing_for_Fujifilm_.mp3
Category:general -- posted at: 11:02am PDT


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