Header Image

You can buzz your profits to a higher level harvesting ideas from this week’s DIMAcast. We return to the PRO Convention listening to PRO members’ Brain Buzzes, short quick ideas to get your mind in high gear to add dollars to your bottom line. Leo Calagaz (Calagaz Photo and Digital Imaging, Mobile, AL) reveals new direct mail money saving idea and a new revenue stream with poster printing. Peter Sandrian (Sandrian Camera Shops, Morristown, NJ) has found services that get superb advertising results in weekly suburban newspapers. Gary Pageau (PMA, Jackson, MI) and Mark Comon (Paul’s Photo, Torrance, CA) tell the success story how CliQ grew traffic of new customers for Paul’s Photo. Ethan Allen (Allen’s Camera, Orem, UT) talks about pricing strategies. Jessica Sarber (Sarber’s Camera, Montclair, CA) challenges us with her ideas to be more effective with email marketing. Bob Dolajak (Bob’s Photo, Bismarck, ND) and team have made spring services sales better in the digital age than they were with all the rolls of vacation pictures they used to process. Mike Mitchell (WB Hunt, Melrose, MA) adds excitement to in store conversations while boosting sales of unique products and building superb gross margins. All in this week’s episode where you can hear it or read the transcript (with illustrations) at www.DIMAcast.com

(we want to give a big thank you to Doug Thompson the on site A/V guru that made all these sounds so good - he is part of the PRO team, been doing the A/V for PRO for years and I must tell you he's an amazing guy)

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Feedback: bmundy@dimacast.com  or
comments@dimacast.com Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_271__PRO_Live_part_3.mp3
Category:general -- posted at: 8:24pm PDT

Header Image

The DIMAcast returns to PRO’s Convention to hear more Brain Buzzes, quick ideas to spur your thinking for increased profits and fun in your imaging business. John O’Neil (Milford Photo, Milford, CT) shares how they boost business and community with Meet-Up. His boss, Jim Wilson shows us what Paparazzi can do for your business and visibility. Jeff Masure (Fort Worth Camera, Fort Worth, TX) and Gregg Burger (Precision Camera, Austin, TX) share results you might not expect from text marketing. Alex Christianian reveals how Mike’s Camera in Boulder and Denver, Colorado did 1,000 canvas prints through offerings similar but not the same as Groupon. Steve Zweig (Penn Camera, Beltsville, MD) has a profitable Bucket List. Jim Didyoung (Dan’s Camera City, Allentown, PA) has a different concept of “take a hike”. And speaking of taking hikes, Mark Comon (Paul’s Photo, Torrance, CA) answers Why The Bear Went Over The Mountain. Quick, fun ideas to put money in your pocket and smiles on your face and your customer’s face. Audio download and transcript with pictures of another fun Marketing Ideas Exchange available at www.DIMAcast.com.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Feedback: bmundy@dimacast.com  or
comments@dimacast.com Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_270__PRO_Live_part_2.mp3
Category:Marketing Idea Exchange -- posted at: 5:55pm PDT

Header Image

Buzzes can get your creative juices flowing and this week’s DIMAcast will have you buzzing with exciting ideas you can use in your business. Live from the Photographic Research Organization’s 53rd Annual Convention in Jacksonville, Florida. The top US camera stores gather to buy and share ideas that boost sales, profits and efficiencies. You’ll hear candid discussions of things that worked and some that didn’t. Tony Fortina (Rockbrook Camera, Omaha, NE) shares in store uses for iPads. Eric Vitwar (Tuttle Cameras, Long Beach, CA) tells how he aggressively uses Yelp to build customer relationship. Tony Miresse (Art’s Camera Plus, Greenfield, WI) builds sales by taking his employees on field trips, in their own store. Brian Noble (Noble’s Camera, Hingham, MA) candidly admits his marketing mistakes and what he (and you) can learn from them. Pauline McKean (Calagaz Photo and Digital Imaging, Mobile, AL) tells how she has overflow crowds at her store because she partners with local businesses and charities.  Listen in to these leading retailers reveal what’s working and what’s not for 2011. You can hear them and download the transcript with images at www.DIMAcast.com

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Feedback: bmundy@dimacast.com  or
comments@dimacast.com Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_269__Live_From_PRO_s_53rd_Annual_Convention..mp3
Category:general -- posted at: 6:34pm PDT

Header Image

Revenue enhancement is critical for imaging firms to grow and thrive in the ever changing digital world. This week’s DIMAcast has Bill McCurry continuing his coverage of the IPI Member Retreat. McCurry takes the DIMAcast microphone to Tom Skaggs (Blosser’s Camera and Portrait Studio, Warsaw, IN) and Alan Logue (Hutt Street Photo, Adelaide, SA, Australia). You’ll hear (or read in the illustrated transcripts) their strategies for building margin enhancing services. Logue plays his two highly targeted radio commercials he runs “when he needs the business” and turns them off “when production is backed up.” Looking for new perspectives to grow your business? Tune into this 4th in a series from the IPI Member Retreat, exclusively at DIMAcast.com

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Feedback: bmundy@dimacast.com  or
comments@dimacast.com Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_268__MIE_at_IPI_Live_number_5.mp3
Category:general -- posted at: 6:17pm PDT

Tom Skaggs and Alan Logue

Revenue enhancement is critical for imaging firms to grow and thrive in the ever changing digital world. This week’s DIMAcast has Bill McCurry continuing his coverage of the IPI Member Retreat. McCurry takes the DIMAcast microphone to Tom Skaggs (Blosser’s Camera and Portrait Studio, Warsaw, IN) and Alan Logue (Hutt Street Photo, Adelaide, SA, Australia). You’ll hear (or read in the illustrated transcripts) their strategies for building margin enhancing services. Logue plays his two highly targeted radio commercials he runs “when he needs the business” and turns them off “when production is backed up.” Looking for new perspectives to grow your business? Tune into this 4th in a series from the IPI Member Retreat, exclusively at DIMAcast.com

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Feedback: bmundy@dimacast.com  or
comments@dimacast.com Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_267__MIE_with_Tom_Skaggs_Alan_Logue..mp3
Category:general -- posted at: 6:28pm PDT


Search This Site   


Sub iTunes
Syndication
iTunes iPhone App
iTunes App

New for your Mac
DIMAcast Widget


DIMAcast Widget
Click to download

Categories
Archives

AIE

Get "DIMAcast's Podcast" on your cell phone!

Just enter your cell #


August 2011
S M T W T F S
     
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31