On this episode of the DIMAcast, Ron Tonini, CEO of Picture Marketing explains how his company uses event photos to produce powerful ROI results for many of the world's best known brands. Memorable photos provide an opportunity for social networking and viral activity, and elevate mobile marketing campaigns to penetration levels previously unheard of, dramatically reducing costs. Picture Marketing's event-photography based system effectively ushers consumers into any number of fully branded activities, each of which is specifically designed to fulfill a marketing goal.

Interview starts :2:04

Interview ends :23:53

 

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Direct download: DIMAcast_238_V2_Ron_Tonini_CEO_of_Picture_Marketing.mp3
Category:general -- posted at: 6:19pm PDT

There’s an app for anything you can think of these -- and some are better than others. One that’s really taken iPhone users by storm is the Hipstamatic app, which takes digital images and gives them the look of analog pictures. The app debuted less than a year ago and in that short time has been downloaded by well over a million people. Joining the DIMAcast to tell us more is Lucas Buick, CEO and founder of SyntheticCorp, the company behind the application.
Interview starts :2:24
Interview ends :15:25
Lucas Buick
Lucas Buick

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Direct download: DIMAcast_237_Lucas_Buick_CEO_and_founder_of_SyntheticCorp.mp3
Category:Digital Photography -- posted at: 10:33pm PDT

You’ll hear eight different retailers sharing one or more of their secrets successes. It’s always easier to follow the path of those who have proven successes and these retailers aren’t shy about sharing. It’s taped at the recent West Coast PRO member meeting where candid discussion was the rule. You’ll hear ideas about salespeople motivation, new imaging software, catapulting rental volume, saving ad dollars, capturing additional after purchase sales and much more. You’ll hear two different perspectives on offering photo classes. It’s a wide ranging discussion from people who are out there doing it and doing it well.
 
The speakers are(in order of appearance). . . (drum roll please)
Mark Comon, Paul’s Photo, Torrance, CA www.paulsphoto.com
David Sarber, Sarber’s Camera – Oakland, CA  -  www.SarbersCamera.com
David Rivera, George’s Camera Exchange – San Diego, CA – www.GeorgesCamera.com
George Dieck and John Gasser, Adolph Gassers – San Francisco, CA  -  www.Gassers.com
Mike Paschke, Shutterbug Camera Stores, Santa Rosa, CA - www.shutterbugcamerashops.com
Jack Williams, Hooper Camera, Thousand Oaks, CA  - www.HooperCamera.com
Rex Allen, Allen’s Camera, Orem, UT  -  www.AllensCamera.net

 

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Direct download: DIMAcast_236__MIE_at_PRO_West_Coast_member_meeting.mp3
Category:Marketing Idea Exchange -- posted at: 5:40pm PDT

You Frame International, Leeds, England, has created and patented You Frame, a kit that allows consumers to print and frame box canvas prints at home. Today on the DIMAcast, Andrew Ainge, managing director and founder, explains how the product works, for whom it’s intended, and why photo labs are embracing it.

Interview starts :2:24

Interview ends :15:25

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Direct download: DIMAcast_235__You_Frame_International.mp3
Category:Digital Photography -- posted at: 11:43am PDT

Roxio, a division of Sonic Solutions, recently unveiled Creator 2011, a digital media suite for capturing, editing, creating, and sharing personal 3D photos, videos, and projects. On today’s DIMAcast, Matt DiMaria,executive vice president and general manager for Roxio, explains how the product was developed, and how he sees it influencing the consumer’s experience with 3D imaging.

nterview starts :2:03

Interview ends :12:25

Matt DiMaria
Matt DiMaria

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Direct download: DIMAcast_234__Interview_with_Matt_DiMaria_from_Roxio..mp3
Category:general -- posted at: 7:28pm PDT

At the 2010 6Sight Future of Imaging Conference, being held November 15-17 at the Saint Claire Hotel in San Jose, Calif., the Association of Imaging Executives will host its second AIE Output Summit. The DIMAcast is presenting a series of interviews with the Output Summit speakers, who represent top suppliers across the imaging industry. Today, that series continues with David Clark, president of Memjet Photo Retail, who shares his vision of the future of output.

Interview starts :2:24

Interview ends :15:25

David Clark.jpg
David Clark

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Direct download: DIMAcast_233__Interview_with_David_Clark.mp3
Category:general -- posted at: 6:00am PDT

232

Today, the DIMAcast continues a series of interviews with leaders in the imaging output field who will be presenting at AIE Output Summit. In this episode, HP’s Kalle Marsal provides a glimpse into the future of output as HP sees it.
The AIE Output Summit will be held in conjunction with the 6Sight Future of Imaging Conference, Nov. 15-17, 2010, at the Saint Claire Hotel in San Jose, Calif.


Interview starts :2:24

Interview ends :15:25

Manny Almeida
Kalle Marsal

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Direct download: DIMAcast_232__Interview_with_HP_s_Kalle_Marsal.mp3
Category:6sight -- posted at: 7:16pm PDT

Ever want to sit in and listen as top retailers discuss what they’re doing? The PRO group had a west coast roundtable hosted by Mark Comon of Paul’s Photo. We were able to have our Marketing Idea Exchange microphone there to pick up novel ideas and unique twists on old ideas. You’ll hear what smart retailers are doing to sustain their businesses using creative ideas and minimal cash. Listen in as these retailers share what’s really worked, why it worked and how they’re going to change to make it even better.

Interview starts :2:24

Interview ends :15:25

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Direct download: DIMAcast_231__PRO_West_Coast_Meeting.mp3
Category:Marketing Idea Exchange -- posted at: 9:10pm PDT

The first AIE Output Summit was held during PMA 2010 this past spring. Now, a second AIE Output Summit is being held at the 2010 6Sight Future of Imaging Conference on November15 in San Jose, Calif. There, top suppliers will talk about what they see as the future of output. Manny Almeida, vice president and general manager of the Imaging and Electronic Imaging Divisions for Fujifilm North America will be one of presenters at the Summit. On this episode of DIMAcast, Almeida shares some of what he will discuss at that meeting.

Interview starts :2:20

Interview ends :14:04

Manny Almeida
Manny Almeida

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Direct download: DIMAcast_230__Interview_with_Manny_Almeida_from_Fujifilm.mp3
Category:6sight -- posted at: 6:00pm PDT

At the 2010 6Sight Future of Imaging Conference, being held November 15-17 at the Saint Claire Hotel in San Jose, Calif., the Association of Imaging Executives will host its second AIE Output Summit. There, top suppliers will talk about what they see as the future of output. Eastman Kodak Co.’s Ed Monahan will be one of the presenters. Today on the DIMAcast, Monahan talks about his vision of that future.

Interview starts :1:46

Interview ends :23:38

Ed Monahan
 Ed Monahan

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Direct download: DIMAcast_229__Interview_with_Ed_Monahan_Eastman_Kodak.mp3
Category:Digital Photography -- posted at: 9:26pm PDT


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