151 MIE

What makes a conservative southern business person turn into a “sleazy discounter”? It’s not a mid-life crises, it’s a well thought out business plan that promotes 4x6 prints at nine cents and drives profitable traffic into the retail store. Some think Ray Bailey (Camcor, Burlington, North Carolina) may have lost his conservative roots, but Ray says he’s actually building margin. That’s what he tells Bill McCurry in this week’s DIMAcast which can be downloaded in either audio format or pdf file (with images) from www.DIMAcast.com – If that’s not enough, Larry Carrillo, former owner of Shutterbug Camera was in the audience and added some insights to retailers seeking higher margins. It’s a 2 for 1 special on this week’s DIMAcast Marketing Idea Exchange.

Interview starts :6:40

Interview ends :26:58

Transcripts




Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_151_Bill_McCurrys_MIE..mp3
Category:Marketing Idea Exchange -- posted at: 3:27pm PDT


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