139

Despite the challenges of today's economy, there is a large segment of consumers who still want high-end goods, and are willing to pay for them. Today's DIMAcast presents an interview with PMA 09 Keynote speaker Michael Silverstein of Boston Consulting Group, author of "Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them." He explains the emotional satisfaction consumers feel in paying premium prices for high-end products, and how imaging industry members can tap into that emotional draw. Catch his joint Keynote on March 2, 2009 at noon, at the Las Vegas Convention Center, Las Vegas, Nev.

Interview starts :5:25

Interview ends :15:46

Michael Silverstein Michael Silverstein



Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_140_Jennifer_Interview_Michael_Silverstein..mp3
Category:general -- posted at: 4:55am PST


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