139

Despite the challenges of today's economy, there is a large segment of consumers who still want high-end goods, and are willing to pay for them. Today's DIMAcast presents an interview with PMA 09 Keynote speaker Michael Silverstein of Boston Consulting Group, author of "Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them." He explains the emotional satisfaction consumers feel in paying premium prices for high-end products, and how imaging industry members can tap into that emotional draw. Catch his joint Keynote on March 2, 2009 at noon, at the Las Vegas Convention Center, Las Vegas, Nev.

Interview starts :5:25

Interview ends :15:46

Michael Silverstein Michael Silverstein



Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_140_Jennifer_Interview_Michael_Silverstein..mp3
Category:general -- posted at: 4:55am PST

139

Today's DIMAcast welcomes PMA 09 Official Business Session speaker Dr. Geoffrey Moore, a managing director at TCG Advisors. Moore is also a bestselling author of several books, including his latest, "Dealing With Darwin: How Great Companies Innovate at Every Phase of Their Evolution." In this interview, Moore gives DIMAcast listeners a taste of what he will cover in his upcoming session, titled "Breaking the Back of the Innovator's Dilemma." Catch his Official Business Session at 9:00 a.m. on March 3, 2009, at the Las Vegas Convention Center, Las Vegas, Nev.

Interview starts :4:42

Interview ends :19:48

Geoffrey Moore Blog
http://geoffmoore.blogs.com/

Geoffrey Moore

Geoffrey Moore



Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_139_Interview_with_Geoffrey_Moore..mp3
Category:Marketing -- posted at: 3:10pm PST

138

Craig Newmark is the founder of Craigslist, the online classified ad site that began merely as an email exchange service in 1995, and has now grown to attract 50 million unique visitors per month and serve 567 cities around the globe. He is also a PMA 09 Official Business Session speaker, discussing the future of online communities and commerce. Get a sneak peek into his session, and learn how he thinks Craigslist has changed the landscape of e-commerce, in today's DIMAcast. Catch his Official Business Session on March 5, 2009, at 8:00 a.m. at the Las Vegas Convention Center, Las Vegas, Nev.

Interview starts :3:36

Interview ends :13:13

Craigslist
http://www.craigslist.org/about/sites

Craig Newmark

Craig Newmark



Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_138_Interview_with_Craig_Newmark_founder_of_Craigslist.mp3
Category:Technology -- posted at: 8:14pm PST

How does a 50 year old company reinvent itself for new markets and still stay keep its base market growing? Calagaz Photo has grown over the years to be a powerhouse of a camera store and lab services operator in Mobile, Alabama. At the same time they have expanded internationally into the printing business shipping printed pages all over the world. It isn't easy and it's wasn't quick, but the Calagaz name is now well established in two different marketplaces, thriving in both. If you're a lab, a camera store or a digital printer you'll want to hear and see how the Calagaz family keeps the customers calling, clicking and coming into Calagaz Photo.

Interview starts :3:38

Interview ends :32:39


Transcripts

calagaz_family
Calagaz family

Calagaz Photo
Calagaz Photo



Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 


This is the PDF transcripts for Bill McCurry's  Marking Idea Exchange.   Calagaz Photo
Direct download: DIMAcast_137_Feb_02_09_Calagaz_Photo.pdf
Category:PDF Transcripts -- posted at: 4:23pm PST


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