In today's DIMAcast we have the fith installment of the Marketing Idea Exchange with Bill McCurrry.
This week’s interviews

Moto Photo
We all worry about winter time cash flow. How do we keep customers spending when it’s snowing outside? Bill McCurry brings back Denny Coleman of Northfield Moto Photo in New Jersey to share how he not only brought in new customers, but they spent more than his average customer. It’s a true win-win story.
Denny

Sandrian’s
Evaluating your options and finding new revenue sources is a worthwhile goal. Peter Sandrian of Sandrian’s in Clinton, New Jersey isn’t fretting over cheap 4x6 prints – He’s found new revenue sources where the customers are happy to pay top dollar.
Sandrian

Johnson Photo Imaging
Photo Tours are all the buzz for building customer relations and profits. This week Bill McCurry interviews LeMoyne Johnson of Florida’s Johnson Photo Imaging and how he makes a profit on tours as well as sales.
Babara

These DIMAcasts can be heard through any computer audio system, through your MP3 player or transcripts can be downloaded. Transcripts have additional graphics or pictures as well as the text of the interviews. Just click on the link below to download.

Download Transcripts

 

Bil McCurry
wmccurry@mccurryassoc.com


Jennifer Kruger
jkruger@pmai.org

DIMAcast 800 NUMBER !!! 1-800-965-6692

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Direct download: DIMAcast_078_Marketing_Idea_Exchange_5.mp3
Category:Marketing Idea Exchange -- posted at: 10:31pm PDT


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