DIMAcast [159] Andrew Bolwell, director of new business initiatives for HP.

HP recently announced a fully customizable coffee table book showcasing President Barack Obama’s journey to the White House and first 100 days in office. Built using both old and new technology, the book promises to bring on-demand, custom printing to a new, wider audience. In today’s DIMAcast, Andrew Bolwell, director of new business initiatives for HP, explains how the “The Obama Time Capsule” is ordered, customized and printed, and what it may mean for the future of press products. Interview starts :1:34 Interview ends :15:49

Andrew BolWell

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