How does a 50 year old company reinvent itself for new markets and still stay keep its base market growing? Calagaz Photo has grown over the years to be a powerhouse of a camera store and lab services operator in Mobile, Alabama. At the same time they have expanded internationally into the printing business shipping printed pages all over the world. It isn't easy and it's wasn't quick, but the Calagaz name is now well established in two different marketplaces, thriving in both. If you're a lab, a camera store or a digital printer you'll want to hear and see how the Calagaz family keeps the customers calling, clicking and coming into Calagaz Photo.
Interview starts :3:38
Interview ends :32:39
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Calagaz family
Calagaz Photo
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Jennifer Kruger
jkruger@pmai.org
