DIMAcast [121] MIE from PMA Canada Expo 2008

Great ideas came from the PMA Canada Expo Marketing Idea Exchange and you can hear them or read about them on DIMAcast session 121. You’ll hear about how in 10 years one entrepreneurial couple owned the marketplace they helped redefine. If you download the transcript you will see over 60 images of Canadian stores and displays. Included is a technique for creating high value sensor cleanings, a new store remodel idea as well as display ideas that grew inkjet printer sales by 400% and more. It’s all in this weeks DIMAcast. Interview starts 4:35 Interviews ends 33:01

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Jennifer Kruger [e-mail]