How does a 90 year old company in a “mature downtown” stay fresh without breaking the bank? Wolfe’s Camera in Topeka, Kansas gave the team a free hand to “make it fresh”. By using lots of creativity, plenty of brain power, hours of discussion and a few gallons of paint both the store and the team were revitalized. Creative displays, brighter colors and more open spaces created a shopper’s dream, a place to wander, browse and dream what can be done with their pictures. The transcript contains pictures of before/after as well as some of the stores new services displays. Listen as Sondra Harkness shares her story in this week’s DIMAcast at

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Bill McCurry

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
Host of the Imaging Executive Podcast -

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Direct download: DIMAcast_396_Bill_McCurry.mp3
Category:Marketing Idea Exchange -- posted at: 12:05pm PDT

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