DIMAcast 384

“The smartphone and the tablet have become simultaneously a concierge for shoppers and an ambassador for brands,” says Networld Media Group. 
In this episode of the DIMAcast, analyst Joseph Grove tells us about his new report that provides retailers with important information regarding consumer use of mobile apps.
For the report, his team surveyed a broad demographic range of consumers for their opinions and preferences regarding retail applications for smartphones and tablets, including the type of device used, installed apps, uses of apps, and payment methods.
There’s more information on the report here.

[http://www.networldmediagroup.com/inc/sdetail/8584/18197]

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Paul Worthington   
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Editor, The 6Sight Future of Imaging Report
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Bill McCurry
Bill McCurry and Associates wmccurry@mccurryassoc.com

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Direct download: DIMAcast_386_Mobile_Retail_Apps_and_the_Engaged_Consumer.mp3
Category:general -- posted at: 11:43am PST


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