The rumor was his mug sales were up 700% in December, his mouse pads up 500% - and this is a 20 year old lab, not some tiny start-up. Could this kind of growth be possible? Bill McCurry was in the UK to address a Fuji Retailers Conference as well as the PMA Retail Seminars. Bill grabbed his DIMAcast microphone and snuck into Pete Davies’ studio between a portrait shooting and a commercial account to bring you the unique story. A twenty year old lab goes against “conventional wisdom” to change his business with the mindset of a start-up company. The result is the most profitable December in the lab’s history. Learn from Pete Davies of Marlborough Photo Services how to become and stay relevant to the customer base that will reward you with serious profits.

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PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Jennifer Kruger jkruger@pmai.org

Bill McCurry www.mccurryassoc.com

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

 

 

Direct download: DIMAcast_380_MIE_Bill_McCurry_interviews_Pete_Davies.mp3
Category:Marketing Idea Exchange -- posted at: 2:03pm PST


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