I don't think that we even want to use the gallery as a way to create sales. It's not a place to sell. It's a place to enjoy photography.
         
        In an era when short sighted management is chasing ephemeral ROI, Hunt’s Photo and Video realizes that not all the right decisions can be run through a ROI matrix. Scott Farber and Mike Mitchell discuss their recent remodeling and why “that's one of the big things with retail going forward, it's all about the experience. Your customer has a choice of maybe shopping from three stores. But they only have time to go to one. Your store has to be the type of place where somebody wants to be - wants to spend their time, because time is a commodity there’s not enough of.”
         
        Hunt’s doesn’t follow conventional wisdom in many things they do. Listen in, Read the transcript. View the pictures as the Hunt’s team answers Bill McCurry’s questions how this 100+ year old company continually readjusts its focus to be perpetually customer relevant.                 

     

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Paul Worthington   
  Senior Analyst, Consumer Imaging
  Editor, The 6Sight Future of Imaging Report
  6SightReport.com
  Host of the Imaging Executive Podcast - imagingexec.com
  PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_372.mp3
Category:Marketing Idea Exchange -- posted at: 10:39am PST


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