201

In this episode of the DIMAcast, Bill McCurry interviews Mike LaMotte, vice president of  National Camera Exchange, a 6-store, 160-employee chain based in Minneapolis, Minn. LaMotte explains how the nearly 100-year-old business continues to grow — in the land of the corporate headquarters of Target and Best Buy — despite tough competition and myriad changes in the industry. Using creative print and radio advertising, social media, customer education, electronic marketing and old-fashioned customer service, National Camera is a leader in the camera store world. Listen to this week’s DIMAcast to pick up marketing ideas that are working well for National Camera. A radio spot will be played during the DIMAcast, and copies of newspaper ads are included in the transcript.

Interview starts :3:20

Interview ends :18:57

National Camera

National Camera



Transcripts
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Feedback: bmundy@dimacast.com  or
comments@dimacast.com Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_201_Bill_McCurrys_MIE_with_Mike_LaMotte.mp3
Category:Marketing Idea Exchange -- posted at: 10:44pm PDT


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