Opening a new super store these days takes vision and courage. Reg Atkins of Park Camera has both and opened one of the UK's largest camera stores complete with classrooms, "touch it" display areas and highly qualified sales associates. Their opening day event generated more than 800 customers through the store with over 400 transactions taking place that day. You'll hear from Reg's team how they made this happen and how they are taking their company and their School of Photography to the next level and beyond. This success in today's economy didn't happen by accident, it's because of all the things Park Camera does. Listen in to pick up ideas that can propel your organization to new heights. The downloadable transcript includes numerous pictures and Park Camera marketing pieces.

Interview starts : 4:07

Interview ends : 22:02

Transcripts

Reg Atkins
Reg Atkins



Feedback:
bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_129B_MIE_with_Reg_Atkins_of_Park_Camera.mp3
Category:Marketing Idea Exchange -- posted at: 9:28pm PST


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