DIMAcast 030

In this interview, PMA Magazine Senior Editor Jennifer Kruger speaks to Chris Anderson, Editor in Chief of Wired magazine and author of the new best selling book, “The Long Tail.‿ The book focuses on Anderson’s discovery that in the Internet age, there is consumer demand for almost everything. Anderson explains how retailers can capitalize on this revolutionary shift.

 

For information on the DIMA Annual Conference, March 6-7, 2007 in Las Vegas. Visit

www.pmai.org/dima07

DIMAcast 800 NUMBER !!! 1-800-965-6692

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Direct download: DIMAcast_030.mp3
Category:Technology -- posted at: 9:01pm PDT


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