DIMAcast 022

The Language of Marketing to Women, presented by Andrea Learned. Women make or influence 80% of consumer goods purchased today (don’t underestimate their influence). In order to reach many of those women in your market, you've got to be able to turn "5.0 megapixel" feature pitches into more relevant facts, such as: "this gives you the ability to make high quality 11 x 14 prints." Come hear first hand why "screen" may be more relevant than "LCD" from our DIMA expert on the topic, author of Don't Think Pink and respected women's market blogger, Andrea Learned.

 

For information on the DIMA Annual Conference, March 6-7, 2007 in Las Vegas. Visit

www.pmai.org/dima07

DIMAcast 800 NUMBER !!! 1-800-965-6692

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Direct download: DIMAcast_022.mp3
Category:Technology -- posted at: 9:02pm PDT


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