Online apparel and footwear sales site Zappos was established in 1999. It was the first online retailer to offer free 365-day returns. The overall Zappos family of businesses generates gross merchandise sales exceeding $1 billion annually, it reports.
Zappos is well known for its extreme approach to customer service. How can such responses prove profitable in the long run? It’s all part of what the company calls its Culture of Service.
At PMA@CES 2014, Culture Evangelist Jon Wolske will tell us how these attitudes can help transform your business as well. Now you can get an advance earful of what he has to offer.

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_369_Service_Culture_-_Jon_Wolske_Zappos.mp3
Category:general -- posted at: 11:24am PDT


Search This Site   


Sub iTunes
Syndication
iTunes iPhone App
iTunes App

New for your Mac
DIMAcast Widget


DIMAcast Widget
Click to download

Categories
Archives

AIE

Get "DIMAcast's Podcast" on your cell phone!

Just enter your cell #


October 2017
S M T W T F S
     
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31