In the photography business we’ve long thought of “enthusiasts” as those who are really into taking pictures. But today, almost everyone is really into taking pictures, and enthusiasts are those who are really into other hobbies — and who are buying new cameras that are best suited to capturing their activities.
iON makes mountable “action cameras” with WiFi connectivity that have been widely used by skateboarders, bikers, skiers, and other extreme athletes. What other users will adopt this type of photography?
In this episode of the DIMAcast, iON America CEO Giovanni Tomaselli debuts the third version of his company’s camera — with a 12-megapixel sensor that provides improved light sensitivity and wider dynamic range — and the importance of sharing through iON’s cloud service.


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Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
Host of the Imaging Executive Podcast -

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Direct download: DIMAcast_367__iON_and_the_new_enthusiast.mp3
Category:general -- posted at: 1:11pm PST

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