Significant sales growth in a declining market . . . How does Leederville Camera beat its peers? Could it be the three baristas on staff? Or the clean store without ‘messy’ manufacturers’ displays? What about the displays showing how your camera can make large images on canvas, metal, paper or a variety of substrates? Could it be the magic of multiple buyers in the store encouraging others to buy? Maybe the $269 for two hours of private tutoring? Listen to this week’s DIMAcast. Then look at the transcript with over 30 images of the store and you decide what makes Lidio Fiore and Leederville Camera unique. Most importantly, look at your own business in light of Lidio and his family’s philosophy. Lots of profitable lessons in this week’s DIMAcast #364 for November 4, 2013.

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Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
Host of the Imaging Executive Podcast -

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Direct download: DIMAcast_364.2__MIE_with_Leederville_Camera.mp3
Category:Marketing Idea Exchange -- posted at: 11:08am PDT

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