Surrounded by competition, Genevieve Goupil of Gosselin Photo in Quebec designs their stores to “Wow!” their customers. In this week’s DIMAcast she tells Bill McCurry how the competition “dared her to invest” and create an interactive environment that compels customers to return. Goupil discusses the display secrets of color and store layout that makes the Gosselin stores wildly successful. Listen to Genevieve and view over 40 pictures of the store in the pdf downloadable transcript. If you’re looking for ideas to up your retailing game, listen in to this interview live from the International Print and Imaging Conference in Las Vegas.

PMA TV and PMA Plus Marketing Toolkit
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Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 



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