A new book claims you can boost your business by strategically using the Pinterest website.
The social bookmarking site that allows users to create a visual, online pinboard with images around topics of their choice. According to “Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business” by Karen Leland, it’s the fastest growing social media site in history, and now the third-largest network after Facebook and Twitter. It has more than 25 million members and 10 million unique visitors a month — and it can be “a valuable source of prospects, promotion and profits,” the author says.
“Great business brands are about telling compelling, congruent stories, and Pinterest is at its core about storytelling in pictures,” Leland adds. “Pinterest has tapped into this visceral lover of visuals, and no small business, entrepreneur or corporation can afford to miss the boat on bringing what they offer beyond words and into images.”
Leland’s business consultation site is here — with bonuses to the book’s content.

In this interview on the DIMAcast, Leland talks specifically about how photographers and photography businesses can best benefit from using the site.

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Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_339_Put_pictures_on_Pinterest_for_your_business_.mp3
Category:general -- posted at: 8:00pm PST


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