Today, “people crave a connection with tactile objects to accompany their virtual experiences,” says private-label photo printer RPI. And personalized products fill that craving, extending the content experience into the physical world.
Now, to meet growing consumer demand in the online greeting card, pet humanization and mass customization categories, RPI partnered with leading humor website Cheezburgerto offer personalized “ICanHasCheezburger” cards.
More than 20,000 photos and videos are uploaded to Cheezburger’s properties every day, the company says.
Seattle, Wash-based RPI (Reischling Press, Inc.) produces personalized photo books, greeting cards and stationery products for mass and specialty retailers. Through its embedded storefront service, RPI says it can offer Cheezburger and other brands a new way to monetize the social photography experience.
The two companies are working with The Madison Park Group, a manufacturer and distributor in the specialty stationery and gift industry.
The companies say the partnership “demonstrates how companies can further their existing brands, drive additional revenue and increase customer loyalty through personalized products.”

 

Printing memes
What does this mean for customers /end users

What does this mean for retialers/site owners

Why was this right for RPI

What went into putting this deal togheter

What comes next

Social media and /vs printed output

PMA TV and PMA Plus Marketing Toolkit
http://www.pmai.tv

Fans of the DIMAcast on Facebook
http://www.facebook.com/group.php?gid=146673294032&ref=ts

Brian on Facebook
http://www.facebook.com/3DGuy

Paul Worthington   
Senior Analyst, Consumer Imaging
Editor, The 6Sight Future of Imaging Report
6SightReport.com
Host of the Imaging Executive Podcast - imagingexec.com
PaulWorthington@6sight.com

Feedback: bmundy@dimacast.com  or  comments@dimacast.com

Jennifer Kruger jkruger@pmai.org

 

Direct download: DIMAcast_315_ICanHasCheezburger__RPI_to_print_internet_memes.mp3
Category:general -- posted at: 1:37pm PST


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